Reminder: New CAN-SPAM Rules Start Today
Back in May, the FTC issued a modest set of clarified definitions and additional new CAN-SPAM rules. Today, July 7th, 2008, those additional rules go in to effect.
If you’re a conscientious email marketer and already on the right side on the full body of federal CAN-SPAM rules, then there’s likely little more you’ll need to do.
However, if you’ve not been attentive to CAN-SPAM requirements, its time to tune in: recent court rulings have held senders of spam liable for large fines and imprisonment. Besides, reputable marketers should routinely go beyond CAN-SPAM’s modest requirements.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.