July 20, 2008

Dave Wieneke Discusses Lay Epistemology at Podcamp Boston

July 20th 2008

About twenty years ago. I was fortunate to study the social psychology theory of Lay Epistemology with a student of its developer, Arie Kruglanski. Thirty or so social media experts joined me for a discussion at Podcamp, taking place at Harvard Medical School, to introduce this remarkably durable theory as one way to assess and plan influential marketing communications. […]