July 19th 2008
I’m a believer that innovation is driven by communities. The friendships we make with smart creative people can do more to drive our success in business and life than any new technology or tactic. Wow, this is such a theme in my life, and I bet yours too. Read about it as it happens So, [...]
July 19th 2008
Do you remember last month’s post about the toy designer who wiped his laptop with Evidence Eliminator before providing it for discovery? That didn’t help enough. The jury’s back; Mattel won. MGA Entertainment, the maker of the Bratz, is liable for copyright infringement and contract interference. Now the penalty phase of the trial begins. The [...]
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.