The Massachusetts House entertained debate of H-4822, which would force third-party ad networks that track visitor behavior between sites to allow visitors to opt out of receiving customized ads. The Cape Code Times provides details.

Internet giants such as AOL and Google were represented by the Network Advertising Initiative. Attorney Justin Weiss argued that the bill was unnecessary because the FTC has been reviewing this same issue. Further, he raised the jurisdictional issue that it would be impractical to conform all the world’s websites to the laws of individual states.

Continued