Email Law: New CAN-SPAM FAQ for Internet Marketers
What is CAN-SPAM?
The name CAN-SPAM is an acronym from the original bill’s full name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003. Its purpose was to set the first national standards for sending commercial e-mail, and to limit the bulk sending of unsolicited email. The law requires the Federal Trade Commission (FTC) to enforce its provisions.
What email messages are subject to CAN-SPAM?
The law applies to commercial electronic mail messages with the primary purpose of advertisement or promotion of a commercial product or service.
What email messages are exempt from CAN-SPAM?
Non-commercial messages, such as those with religious, political, or governmental purposes, are exempt. Further, commercial emails which are not promotional, such as tranactional messages, are exempt. Subject line and above-the-fold content is often used to determine the nature of a message, so transactional emails may contain a portion of promotional content and still be exempt from the law.
Does CAN-SPAM prohibit sending unsolicited emails?
No, it regulates this practice by requiring three type of compliance:
- Unsubscribe – Subscribers must be able to exit lists.
o All emails have an effective unsubscribe mechanism.
o Unsubscribe requests are honored within 10 days.
o Lists of those who opt out are only kept for compliance purposes. - Content – Messages must be accurately described and attributed.
o From lines are accurate.
o Subject lines are non-deceptive and are descriptive of message content.
o The physical address of the publisher or advertiser is included.
o Adult content is labeled. - Sending Methods – publishers must not use spam tactics.
o Messages can not be sent through open relays.
o They can not be sent to harvested email addresses.
o Messages can not contain a false headers.
Senator John McCain added a last-minute amendment to allow the FTC to enforce remedies on businesses promoted in spam when the FTC is able to identify the specific spammer who initiated the e-mail. This discourages the engagement of surrogates to spm on a company’s behalf.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
1 Response to "Email Law: New CAN-SPAM FAQ for Internet Marketers"
December 18, 2025
chanced casino chanced casino