Email Law: New CAN-SPAM FAQ for Internet Marketers
By Dave Wieneke on Mar 3, 2008 in Best of / fresh takes, Email Marketing & Abuse, Spam | comments(0)
What is CAN-SPAM?
The name CAN-SPAM is an acronym from the original bill’s full name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003. Its purpose was to set the first national standards for sending commercial e-mail, and to limit the bulk sending of unsolicited email. The law requires the Federal Trade Commission (FTC) to enforce its provisions.