September 14th 2009
We’ve all probably caught some great ideas through conferences and meetings with others in our field. Sometimes we even meet people who later become colleagues, clients, and friends. The week of Sept. 20th, I’ll be on the West Coast to speak at three conferences. Being asked to give a presentation on something sure motivates me to learn […]
August 9th 2009
The boundless enthusiasm for social media seems to be running into a need for commercial affirmation. I was struck that the most powerful theme on the formal agenda at Podcamp Boston 4 this weekend was measurement and making the business case for social media: How do we measure the impact of social media?–Marta Kagan. Can you […]
June 11th 2009
Last night, Jeffrey Hayzlett, Kodak’s Chief Marketing Officer, received the Business Marketing Association’s Marketer of the Year Award. Besides being a force in Kodak’s increased focus on business customers, he’s been a long-term contributor to the BMA and other associations that help elevate marketing. Though this was shot from a few rows back, I hope […]
June 10th 2009
At the Quad Cities Ad Federation in Moline we discussed how sometimes related drivers combine to precipitate market trends, and ended up with a diagram that I’m calling a “bankshot.” The general pattern is that a predictable driver causes a predictable outcome, and a modifying outcome builds on that to create a second condition, which […]
May 22nd 2009
I’m digging out my high school letter jacket to return to Moline, Illinios, where I’ll be talking to the local advertising federation on June 9th. The topic, Digital Direct Marketing, is about how to assemble systems and practices to provide more personalized relevant online experiences. Details here. Retention is the New Acquisition I’m planning to […]
May 14th 2009
There are a lot of situations where allegations of trademark infringement are counter productive. As you’ve read here, overly aggressive enforcement can lead to unexpected, damaging, consequences for brands. Deutsche Telekom: threatened a tech blog for using magenta headlines, the color they reserved for tMobile. Monster Cable: the litigious audio wire vendor has threatend baseball […]
April 27th 2009
I’m thrilled to be heading to Chicago in June speak at the Business Marketing Association’s Annual Meeting. As you can see, the conference theme is to un-learn and empower brands to better adapt to the dramatically changing world of B-to-B marketing. The “dynamic personalization” dream team Last fall I was part of a really fun […]
November 4th 2008
This is outside our normal “online law” topic, but if your practice deals with pharmaceutical issues you may be interested. I’m helping promote an educational webinar for pharmaceutical lawyers to discuss new FDA and USPTO regulations for drug naming. Please take a look and, if you like, plan to join us. The importance of drug […]
July 29th 2008
This week I participated in a the wrap-up panel discussion at Boston stop of the Online Marketing Summit. My co-panelists were Blake Coyle, a sales exec from Google, Paul Hyland, Executive Producer, edweek.org, and Theresa Regli, Principal, CMS Watch. As usual, I’m injecting personal observations along with what happened. If you were there too, please […]
July 20th 2008
About twenty years ago. I was fortunate to study the social psychology theory of Lay Epistemology with a student of its developer, Arie Kruglanski. Thirty or so social media experts joined me for a discussion at Podcamp, taking place at Harvard Medical School, to introduce this remarkably durable theory as one way to assess and plan influential marketing communications. […]
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