I’m digging out my high school letter jacket to return to Moline, Illinios, where I’ll be talking to the local advertising federation on June 9th. The topic, Digital Direct Marketing, is about how to assemble systems and practices to provide more personalized relevant online experiences. Details here.
Retention is the New Acquisition
I’m planning to discuss how email has become the workhorse channel for maximizing marketing ROI and keeping customers connected brand. I’ll be going wide to show how CRM (customer data), emailing, web pages, analytics, and automated lead management fit together like the blades of scissors to provide relevant client engagement that drives revenue.
Also, I’m looking forward to catching up with friends will I’m in town. So if you’re local, lets make plans to meet up.