Hello from Toronto, where its light until almost 10pm. The good people at ExactTarget invited me to join their 1:1 marketing conference as a speaker on email marketing best practices. I’ll be singing the praises of email newsletters as a means to personally address customers while generating and nurturing leads.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.