May 9, 2008

Track Intellectual Assets to Stay Ahead of Competitors and Tomorrow’s News

May 9th 2008

The way your competitors acquire, protect, and promote their intellectual assets can inadvertently signal their next moves. Increasingly savvy marketers are following how competitors manage their intellectual assets to get a sense of what they’re preparing to do next. The intellectual assets we’re discussing here include the rights conferred by intellectual property, human knowledge secured […]