May 8, 2008

McKinsey & Forrester: Virtual Worlds on the Cusp of Expansion

May 8th 2008

Last year, management consulting firm McKinsey & Company launched a virtual ventures contest in Second Life. Now the firm has published an outlook report on how established businesses are reaching consumers in virtual worlds, and notes that many companies are”ignoring them at their peril.” Current business uses of virtual worlds extend beyond marketing to training, […]