April 5th 2011
Hello from New York. If you’re looking for an array of world class brand managers, publishers, and advertisers, this is a great place to start. Tonight’s the Digital IQ program, so if you’re digital and in the Financial District, come jump in on the fun.
March 8th 2011
Raven Tools has one of the smartest blogs in the business, and I was delighted to be featured on it as part of their Social Media Week coverage. I hope you’ll enjoy their post, and some of the other social media and SEO voices you’ll find there.
February 27th 2011
This weekend I joined over 200 developers and designers who spent the weekend competing to build the best site or mobile app to make life better in Boston. Boston.com pulled the event together, which took place at the start-up accelerator, MassChallenge. We have 20 years experience of the Boston Computer Society, MIMC, MITX and MTC […]
February 15th 2011
The combination of convenience, more immersive app experiences, and greater device and data interoperability will drive a user experience revolution. I’ve talked about this since 2007, but it’s our industry’s story for 2011.
February 11th 2011
I woke up over route 495 this morning. My dinner of pizza, Sominex, and strong beverage actually made my overnight flight from San Diego one of the most restful nights I’ve had in some time. That’s thanks to the Online Marketing Summit.
January 26th 2011
Hey, I’m going to be on Web radio tomorrow – and it would be awesome have you join me and my fantastic host, Debbie Qaqish on Revenue Marketing Radio. Come get the scoop on the show, and Web3.0.
January 5th 2011
Research from McKinsey shows that customers (not marketers) now create two thirds of brand touchpoints. “Humanize or be humanized” was a key message 40 brand insurrectionists shared at the first ever BrandsConf in New York. Here’s my take on this event and the need to “human size” brands.
December 7th 2010
Would you be reluctant participate in a social network that provides backdoor access to a foreign intelligence agency? Consider that the rest of the world already is, and that every government is asking for just such access to services running in their jurisdictions. Nationalism brings a whole new gravitas to personal privacy, and foreign debt.
November 18th 2010
The MITX Digital Marketing awards recognize agency and brand efforts in 25+ categories, plus “Best of” awards for Boston’s top interactive talent. These are my friends and industry.
November 9th 2010
Thanks to everyone from the Global Executive Resource Group and my fellow panelists on global branding and digital marketing. As promised, here are the slides I prepared. It was great visiting with you.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.