December 17th 2010
Twitter’s started telling me who I’m like. Its like a weegie board. As someone once said on Seinfeld: “Oh my God! My TiVo thinks I’m gay!” Not that there’s anything wrong with that. So, do you like who Twitter says you’re like? And can you beat Twitter at its own game?
December 14th 2010
Barbara Bix from The Top Line blog has made a series of posts on my advice for small businesses that want to use digital marketing to grow revenue. While firms may need some new tools, they can leverage huge competitive benefits from the talent and drive of smart, focused, marketing.
December 7th 2010
Would you be reluctant participate in a social network that provides backdoor access to a foreign intelligence agency? Consider that the rest of the world already is, and that every government is asking for just such access to services running in their jurisdictions. Nationalism brings a whole new gravitas to personal privacy, and foreign debt.
December 3rd 2010
Washington politicians are falling over each other to establish who can be the most bombastic about WikiLeaks. But is there a crime or ethical offense the website is guilty of?
November 29th 2010
Has Google made a privacy slip-up? Imagine finding your real gmail use portrayed on CNN. No matter what terms of use say, isn’t privacy inherent to providing a suitable email service?
November 23rd 2010
A marketer sent me a copy of a post explaining social will “transform” SEO. He missed the subtlety that “transform” almost always means “to wreak carnage on”…and that’s why the post’s writer said SEO agencies should immediately rebrand. But do SEO agencies have what it takes regain their mojo?
November 18th 2010
The MITX Digital Marketing awards recognize agency and brand efforts in 25+ categories, plus “Best of” awards for Boston’s top interactive talent. These are my friends and industry.
November 17th 2010
I wrote this during a conference call with one of the many digital marketing experts in my life. What shocked me was how useless this person’s expertise was, because it wasn’t focused on actually improving my firm’s situation. I hope you enjoy the haiku. (with thanks to JC!)
November 15th 2010
You can’t fake cool. But lots of people try to fake “link love.” This was part of Google’s early genius: using inbound links to sites as markers of popularity. If important sites linked to a new site, that was an indicator that the new site had merit. Those of us who had not cracked popularity […]
November 12th 2010
Usually posts get the most attention when they’re new. However these posts just keep getting more notice – which is why they’re back for your enjoyment.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.