May 15th 2013
As a run-up to Integrated Marketing Week in New York, my friends at Econsultancy have stood up a series of Google+ Hangouts to preview how marketers are joining up marketings digital elements to create integrated customer experiences. The event is at 9am Pacific / noon Eastern time today — no registration is needed, just come […]
May 7th 2013
Here’s a two minute recorded preview of the session I’ll be leading at the J.Boye Conference in Philadelphia, a conference focused on web and intranet strategy.
May 5th 2013
Temujin Doran has turned from delicious digital minute-long videos that meditate on life, to a video interpretation of Chris Hedges Death of the Liberal Class. Both are artistic works that remind me of the artistic values available through video and the imperative to raise our expectations of digital experiences. Come watch a film, you’ll be glad you did.
May 2nd 2013
Apparently Comcast’s affection for their customers is similar to Soylent Green’s esteem for its ingredients.
May 1st 2013
Will you be in Boston Tuesday May 7th? Dan Slagen and I will be leading some networking and fun at the AMA Boston Chapter’s monthly Connector series. Dan is an acquisition marketing genius, with experience as SVP at Nanigans and head of Global Partnerships at Hubspot.
April 30th 2013
Dropbox and LinkedIn, I knew there was something I liked about you….Verizon and Amazon, shape-up! Get a look at who the EFF says is, and isn’t, standing up for your privacy.
April 30th 2013
Yesterday, Alibaba purchased a share of Weibo’s owner Sina – in what could be the opening to the year’s largest digital IPO.
April 28th 2013
I’m not a Boston native, so as a convert I’m that much more zealous. These are personal thoughts on the Marathon bombing and the responses that followed. Just what I’d hope you’ve come to expect from my blog.
April 23rd 2013
Its an amazing work. Besides finishing a key engagement in Chicago, and starting one in Worcester – I’m out speaking and teaching in no fewer than three places this week. Please, please, please come and make this more fun. Or, horn in on some of the highlights by following along online.
March 29th 2013
Thanks to everyone who welcomed my talk on how digital experience bridges the gap between empowered mobile customers and the brands to seek to earn their preference.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.