As a run-up to Integrated Marketing Week in New York, my friends at Econsultancy have stood up a series of Google+ Hangouts to preview how marketers are joining up marketings digital elements to create integrated customer experiences. The event is at 9am Pacific / noon Eastern time today — no registration is needed, just come by the G+ Hangout.
The discussion will look at how you align thought processes to get your teams working together in a smart way. One of the most challenging parts of moving toward an integrated approach, this session will look at examples of how channels have been integrated and how effective this approach to marketing is.
Themes to be explored include:
- Causes of channel conflict.
- Solutions to channel conflict.
- Working with agencies.
- Role of tools in integrated marketing.
Come on by the hangout at Noon Eastern time today — or better, put this link in your calender and set a reminder to come join us.