I want to update you on three things that are making this an amazing week: teaching #DGM6285 last night, speaking at the iStrategy conference in Miami today, and then returning to Boston in time to moderate the Content Marketing Faceoff changing role of content at my alma mater, BU. (its my first time speaking there.)
First, huge thanks to my speakers and students for last night’s masters course on digital marketing at Northeastern. We had a very smart discussion connecting digital experience, lead generation, and marketing systems.
My friend Phil runs B2C lead gen operations for a local insurance company, and Mark does the same for an emerging tech leader in Boston. Besides talking about their teams, technology, techniques and insights — they called off a number of favorite people and companies who have helped them raise their game.
In light of the Marathon bombing and our city’s response, I was struck how powerful and focusing the experience and alleviation of fear is in the work they do. Indeed, fear and minimizing exposure are powerful forces in many B2B sales.
Some of the topics we talked about last night are heading with me to Miami this morning where I’ll be joining a group of digital strategists from well known brands to share the idea that customer value is the “end game” of business – and that designing masterful digital experiences is a key opportunity for many businesses.
You may want to check the tweetstream on #istratbuzz or my own feed, to hear about its highpoints.
And if that were not awesome-ball cool enough, I then get to come back to Boston, and jump in to the fray at a total marketing throw down on Content Marketing. The Content is King Faceoff will feature the likes of Eric Fulwiler of Mullen, Alison Morris of Springpad, and Pamela Vaughan of content marketing titan and local hero, Hubspot. This is organized by the talented and brilliant student of BU’s Digital Media Club.
You should come to this. It will be fun, and competitive, and I hope involve some kind of pub fare afterwords. Here’s how this works. You’ll get to hear the experts on a range of provocative questions, and then you get to vote to keep your favorite panelist on the table for a chance to win the content marketing crown. Its like the Hunger Games for digital types.
Yes, you….and whover you can influence n the room, gets to decide who you’ll hear more form, and who is voted in to the abyss of room 522. Though no actual crowns will be presented, I’ll have content marketing prizes for the best audience participation – so voters can win a crown too.