October 10th 2011
Here’s my quick introduction to why curation is a big deal in digital marketing, and how I use a free service called Paper.li to publish automatically publish a roll-up of what digital agencies are sharing on Twitter. You of course, can apply this to whatever topic you like.
October 6th 2011
A class action lawsuit has been filed against Facebook for the use of tracking cookies that records browsing history after users have logged off the service. Imagine the Winklevoss brothers with a mob of 150 million potential litigants.
October 4th 2011
Would you start a military recruiting discussion with a picture of a chaplain giving last rites to a child? The Navy’s reported $800 million multi-year contract does just that. It introduces a new brand tag line which I’d love your comment on. Not only does this represent those of us in the US, we’re paying for it. So, let me know what you think.
September 30th 2011
Carlsberg Beer packed a theater with tough-looking biker types, with just two seats remaining, in the middle of the crowd. Would you go for the seats? If so – “then that deserves a Carlsberg”. Its a case where stunt marketing and viral video create a real brand experience.
September 28th 2011
Get the update on my missing car, plans to return to London for more digital future, and a digital marketer on horseback.
September 25th 2011
Digital technology continues to disrupt markets, creating disproportionately profitable opportunities for firms that are able to reorganize around them. Today I taught an intro. version of my half day class in modeling business change, and I’ve posted the deck and a worksheet for download.
September 25th 2011
Thank you to the Podcamp Boston 6 participants who joined in yesterday’s presentation and discussion about fixing the predictable things that hold digital innovation back. If you were unable to join us, this should give you a flavor of what became a pretty fun session.
September 21st 2011
The John Barranco I knew was a scary, mean, egotistical, opportunistic, visionary but selfish man. He was insightful, manipulative, and too often stupid with range. And along the way he may have made off with 30 million dollars intended for disabled kids.
September 20th 2011
Its that time again – here’s my quick take on this year’s Podcamp Boston schedule, and why you might want to get in on it if you’re in the area.
September 19th 2011
Absent its DVD by mail business, Hollywood now holds the fate of Netflix in its hands. Will it say “Deal” or “No Deal”?
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
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