Culture Eats Strategy for Breakfast: Picking Your Digital Wins
Like politics, strategy is the art of the possible. And as strategy pursues corporate goals, it has to navigate the pecularities of the organization while marshalling its assets.
In this video, I share some thoughts on the FutureM conference on the Future of Digital Strategy, as well as some words from Harvard’s Perry Hewitt, who talks a little about their mobile strategy, and why it made sense to take this on as an open field for innovation.
As pragmatic marketers, it often makes sense to innovate in arenas where organizational stakeholders are not focused. You can start with a blank page and iterate your new approach with a bit more time and space for experimentation. And then deliver an unexpected new result.
The video below will give you an idea of how Perry’s done this as an enterprise marketer, and how you can use this approach in your organization’s digital strategy.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
15 Responses to "Culture Eats Strategy for Breakfast: Picking Your Digital Wins"
December 30, 2022
The concept of Culture Eats Strategy for Breakfast can be applied to the digital world. According to this idea, an organization must have a strong culture in order to be successful. It is not enough to have a strategy; without having an environment that promotes and reinforces the desired behaviors and results, success will not happen.
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The digital landscape is constantly evolving, and it can be difficult to keep up. To navigate the digital world successfully, companies need to understand how to pick their battles wisely—identifying which areas of their business will benefit most from a digital transformation. But before they start investing in technology, companies must first think about culture. After all, culture eats strategy for breakfast.
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