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UsefulArts.us

Four Truths Your Digital Marketing Colleagues Should Know

By Dave Wieneke | in Best of / fresh takes, Highlights | 27 Apr 2010 | No Comments

Imagine you’re at a digital marketing conference today; there are four sessions about to start.

Come on in.

  • Are Online Marketers Over-Spending On Acquisition? Yep!
  • Is Simplicity the Good Manners of Our Age? Laws of Simplicity and Simplicity in Laws
  • Website Competitive Intelligence: Don’t Manage to Bogus Data
  • Add Video to Your Marketing Mix Now: 10 Reasons Why Even in B2B “Reading is for Suckers”.

conference

Are Online Marketers Over-Spending On Acquisition? Yep!
Is Simplicity the Good Manners of Our Age? Laws of Simplicity and Simplicity in Laws
The Siteless Web and the End of Brand Website Rule: Web 3.0
Website Competitive Intelligence: Don’t Manage to Bogus Data
Add Video to Your Marketing Mix Now: 10 Reasons Why Even in B2B “Reading is for Suckers”.
Could UPS Have the Worst Tagline Ever?

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About Dave Wieneke, Digital Strategist

Dave WienekeThe future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.

UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.

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Speaking & Events

Grad Course: Interactive Marketing
Northeastern University, Boston, MA
April - June 2012

Keynote: Bridging the Digital Gap
Suffolk University, Boston, MA
April 6, 2012

Public Influence Meets Customer Experience
Bentley University, Waltham, MA
March 19, 2012

Mobile Marketing Roundtable
NY, NY
February 23, 2012

Customer Experience Marketing
San Diego, CA
February 7, 2012

Mobile Marketing Bootcamp
San Diego, CA
February 6, 2012

Display, Data and Design in a Post PC Era
Bentley College, Waltham, MA
November 29, 2011

Keynote: The Future of Messaging and Email
London, UK
November 2, 2011

From Channels to Customer Experience
Suffolk University MBA Program, Boston, MA
October 22, 2011

Discussion: Email Marketing Strategy
Boston, MA
October 6, 2011

SEO Workshop: Help Clients Get Found
Bentley College, Waltham, MA
September 27, 2011

Applying Digital Strategy Across the Business
Boston, MA
September 25, 2011

The Seven Deadly Sins of Digital Innovation
Boston, MA
September 24, 2011

Beyond Marketing: Digital Strategy
Atlanta, GA
July 18, 2011

Keynote Panel: Social Media Hot Seat
Boston, MA
July 15, 2011

Digital Strategy Workshop
Boston, MA
July 14, 2011

Digital Strategy Workshop
Greater New York
July 11, 2011

Keynote: The Future of Digital Marketing
London, UK
June 15, 2011

Facilitating Mobile Strategy Peer Roundtables
New York, NY
June 2, 2011

Going Local with Mobile & Social Media
Boston, MA
May 6, 2011

Your Digital IQ: Leveraging Social Media, Mobile and E-Commerce
New York, NY
April 5, 2011

Build an App to Make Boston Better
Boston Hack Day
February 25 - 27, 2011

Web3.0: Social Media & eCommerce
Bently College
February 24, 2011

Web3.0: The Tablet & Application Revolution
Online Marketing Summit
San Diego, CA
February 8, 2011

Web3.0: Beyond Social Media
Podcamp Western Mass
February 5, 2011

Revenue Marketer Radio
Web3.0: New Revenue on the Pageless Web

January 27, 2011

Humanize Brands by Bringing Your People Forward
BrandsConf, NYC
December 2, 2010

Anti-Hype: Measuring What Counts for Your Business with Social Media Analytics
Online Marketing Summit Webinar
November 2, 2010

Making Measurement Connect Corporate Strategy to Social Marketing
Bentley College
October 21, 2010

Social Marketing Measurement
Biz100Tour Webinar
October 5, 2010

The Future of Digital Strategy
FutureM Conference
October 5, 2010

Digital Strategy & Branding in Global Markets
International Executive Resource Group
September 27, 2010

Web3.0: The Wave That Follows Social
Podcamp, Microsoft NERD Center
September 25, 2010

Panel Discussion: Sales2.0 - What You Can Learn from Burning Man and Amanda Palmer
Marketo Customer2.0 Tour
Aug 6, 2010

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Recent Posts

  • Sexy & Smart, But Does This Mercedes Ad Sell?
  • Visual Hammers Come Before The Verbal Nails: Content and Digital Experience
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