April 4, 2010

Bad Airport Ad #536: Welcome to Florida, Conserve Our Water

April 4th 2010

The promise of extensive water conservation is how this public agency welcomes visitors to Florida. This completely wasted public-service ad lacks any sign of investment in creative or execution. And that’s too bad, because, in the age of green-washing, a value proposition can be made for sustainability.  But this ad doesn’t answer the basic question: […]