April 4th 2010
The promise of extensive water conservation is how this public agency welcomes visitors to Florida. This completely wasted public-service ad lacks any sign of investment in creative or execution. And that’s too bad, because, in the age of green-washing, a value proposition can be made for sustainability. But this ad doesn’t answer the basic question: […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.