The promise of extensive water conservation is how this public agency welcomes visitors to Florida.
This completely wasted public-service ad lacks any sign of investment in creative or execution. And that’s too bad, because, in the age of green-washing, a value proposition can be made for sustainability. But this ad doesn’t answer the basic question: “Why should this matter to me?”
Tune in Monday for an example of an excellent airport PSA, recommended by the “always 0n” Jo Myers Drahos.