April 22, 2010

The Four Myths of Web Analytics Every Digital Marketer Must Know

April 22nd 2010

Digital marketing is different from traditional media channels because it is inherently measurable. All the other great attributes of this channel — user participation, mobility, video, personal networks — are built on top of this quantifiable benefit. Measurability is our medium’s killer app. So why do most organizations and websites fail to use web analytics […]