Four Truths Your Digital Marketing Colleagues Should Know

The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.

UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.

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The Journey From Intelligent Content to Value
Intelligent Content Conference
San Jose, CA
February 27, 2014

Free Webinar: Customer Experience as the Frame for Digital Strategy
Online Marketing Institute
November 25, 2013

Disruptive Evolution – Finding Ways to Matter More
Design Management Institute
Boston, MA
November 6, 2013

Moderator: The End of Marketing
MITX FutureM Conference
Boston, MA
October 16, 2013

Host: Delight Conference
Online Marketing Institute
October 8, 2013

Half Day Seminar: Digital Strategy
Online Marketing Institute
October 7, 2013

Full Day: Digital Innovation Seminar
MIT / Private Event
Cambridge, MA
August, 25 2013

Customer Conversion Through the Funnel
AMA Boston Chapter
Cambridge, MA
August 7, 2013

Digital Customer Experience Google Hangout
eConsultancy for Integrated Marketing Week
Free, Online, Noon Eastern
May 15, 2013

Digital Disruption in the Age of the Customer
J Boye Conference
Philadelphia, PA
May 8, 2013

Content Marketing Faceoff
Boston University, Boston, MA
April 25, 2013

Master Class: Digital Experience and Customer Value
iStrategy Conference
Maimi, FL
April 23, 2013

Digital Marketing Master's Course
Northeastern University, Boston, MA
April - June, 2013

Keynote: Mobile Customer Experience
Suffolk University Digital Media Conference
Boston, MA
March 29, 2013

Consumer Preference is Mobile: Why the Digital High Ground is Now Hand Held
Online Marketing Institute
January 10, 2013

Stand Out Tomorrow: Design for Delight Today
Moderating Future M Panel
October 25, 2012

Keynote: Dare to Delight
Portland, OR
October 18, 2012

Teaching Mobile Marketing Mini MBA
Rutgers Center for Management Development
October 1, 2012

Teaching Grad Course: Social Media Branding
Northeastern University, Boston, MA
September - December 2012

Advertising Meets Customer Experience Marketing
Digital Advertising Academy: Marketing Profs
June 12, 2012

Teaching Grad Course: Interactive Marketing
Northeastern University, Boston, MA
April - June 2012

Keynote: Bridging the Digital Gap
Suffolk University, Boston, MA
April 6, 2012

Public Influence Meets Customer Experience
Bentley University, Waltham, MA
March 19, 2012

Mobile Marketing Roundtable
NY, NY
February 23, 2012

Customer Experience Marketing
San Diego, CA
February 7, 2012

Mobile Marketing Bootcamp
San Diego, CA
February 6, 2012

Display, Data and Design in a Post PC Era
Bentley College, Waltham, MA
November 29, 2011

Keynote: The Future of Messaging and Email
London, UK
November 2, 2011

From Channels to Customer Experience
Suffolk University MBA Program, Boston, MA
October 22, 2011

Discussion: Email Marketing Strategy
Boston, MA
October 6, 2011

SEO Workshop: Help Clients Get Found
Bentley College, Waltham, MA
September 27, 2011

Applying Digital Strategy Across the Business
Boston, MA
September 25, 2011

The Seven Deadly Sins of Digital Innovation
Boston, MA
September 24, 2011

Beyond Marketing: Digital Strategy
Atlanta, GA
July 18, 2011

Keynote Panel: Social Media Hot Seat
Boston, MA
July 15, 2011

Digital Strategy Workshop
Boston, MA
July 14, 2011

Digital Strategy Workshop
Greater New York
July 11, 2011

Keynote: The Future of Digital Marketing
London, UK
June 15, 2011