The Four New Pillars of Digital Marketing: At DMA in Palo Alto

This morning I visited the DMA of Northern California to offer some thoughts for a round table discussion on the Four Emerging Pillars of Digital Marketing. I appreciated hearing about the projects and challenges group members are taking on, and to share some of what we’re up to at Sokolove Law.
We got on to lead generation, search, and Sears of all things…yes, we couldn’t stop talking about the retailer as a source of portraits, electronics, and video in email.
#1 – if you liked the presentation, or have a question, please comment on my company blog here. We’d love to hear from you, and it totally encourages us to keep sharing.
#2 – Here on useful arts I’ll be writing more about the topics we discussed today. Please subscribe if you like.
#3 – As promised here’s a copy of the presentation for your personal use.

The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
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September 5, 2020
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