September 2, 2009

Why Online Video is the Most Effective Way to Sell Consumer Legal Services

September 2nd 2009

Dave Wieneke’s mantra for consumer marketing: “Reading is for suckers” Nowhere is this more true than when lawyers sell their own expertise.  By nature, lawyers write in legalese. It’s their training. I offer that legal writing and copy writing use opposite muscle groups. However,  when lawyers speak, they phrase things in ways that connect with […]