September 22, 2009

Are Online Marketers Over-Spending On Acquisition? Yep!

September 22nd 2009

Many marketers are neglecting an integral part of their business: the lead-to-revenue process. Marketing departments tend to do what they’re good at.  Making the case for more top-line spend on traffic is something marketers like to do. And good spending will generate ROI. However, many marketing departments ignore the bottom of the lead funnel. This […]