September 5th 2008
Give Food to the Hungry by Answering Vocabulary Questions The World Food Programme has recognized the website Free Rice for generating enough support to feed two million people per day. The ad-driven site offers a range of games, but instead of scoring points, participants score grains of rice to be donated by the site’s sponsors. […]
September 4th 2008
Target has settled a class action lawsuit from the The National Federation of the Blind (NFB) by agreeing to pay $6 million in damages, and to pay the organization to supervise efforts to make its website more accessible to the visually impaired. Previous court rulings had established that that ADA did not extend to stores’ […]
September 3rd 2008
A recent Supreme Court ruling has emboldened manufacturers of goods ranging from baby food to clothing to set minimum pricing requirements of their distributors. The case has inspired protest from most states’ attorneys general, as well as economists who identify such agreements as a cause of inflation. The Wall Street Journal‘s political blog reports: Attorneys […]
September 2nd 2008
Yesterday, Google introduced its browser, Chrome. Yes, Firefox may have seemed to already be Google’s. But Google has designed its own new browser, which will be distributed as Open Source software. “What we really needed was not just a browser, but also a modern platform for web pages and applications, and that’s what we set […]
September 2nd 2008
Last week, a seemingly fake Facebook group called Aaron Sorkin & the Facebook Movie popped up. Though there was initial skepticism, New York Magazine confirmed that really was him, and yes, he’s writing a movie about Facebook. Reuters and The Christian Science Monitor have covered it. He’s asked visitors to share their experiences and story […]
September 1st 2008
LA’s Boy Scout Council has teamed with the MPAA to offer Scouts a patch for learning just how much it costs to make a film and how many people get hurt if you download it without paying. Really, take a look. Notice that the concepts of fair use and public domain are completely absent from […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.