September 7, 2008

Yahoo’s Yodel Becomes India’s First Soundmark

September 7th 2008

Wylie Gustafson’s famous Yahoo yodel has been named the first soundmark in India. India defines a trademark as “a mark capable of being represented graphically and which is capable of distinguishing the goods or services of one person to those of others.” Yahoo used musical notation in its application to represent its famous “Yahoo” yodel. […]