Useful Art’s host, Dave Wieneke, will be in Indianopolis September 24th to speak at ExactTarget’s national user conference. Want to know why I’m thrilled to be with 1,000 email marketers?  These are the people who directly connect brands to people online. They provide the “push” in “push marketing”.

The plan: show how to use customer data and analytics to communicate better with clients.

My thesis is simple: brands are just vessels that hold goodwill. It takes positive interactions with products, or the people who represent them, to generate goodwill. That means people and products come before brands. Brands don’t create their own love, so they best not upstage the assets which do.

Continued