Silverlight Law Suit Threatens NBC’s Online Olympics Coverage
We were describing the need to understand video search as a new arena of legal interest. Gotuit Media Inc., has sued Microsoft, claiming Silverlight infringes on three of its patents that involve making movies searchable.
The Gotuit software allows for the insertion of searchable text data into a movie. Silverlight also allows for the insertion of data for the same purpose, which the refer to simply as metadata.
Gotuit is seeking an injunction preventing Microsoft from using their Silverlight technology on an NBC website dedicated for the upcoming 2008 Olympics in Beijing.
If granted, it could certainly put a lot of web developers into overtime. However, it’s likely to force a settlement in a timely manner: something less than 4 weeks, I’d imagine. Xie xie, Gotuit.

The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.