February 15th 2012
The gay rights protest site “Spreading Santorum” now eclipses the official Santorum campaign site on the major search engines. Its a text book case bad SEO decisions, and the power of offensive though apparently resonate free speech.
April 1st 2011
Google +1 is a critical priority to Google. Here’s why this still thin beta may still be the biggest shift of the year in search marketing. Spoiler alert: I see this as the gating event for repackaging Google’s many services as to a social network. And that’s a pretty great idea.
March 14th 2011
Google is in both the Rankings and Advertising business. That’s a problem because while both these activities shape opinion, they do so in mutually eroding ways.
March 2nd 2011
Google wrapping SEO in moral terms of “back and white hat” is nonsensical, as SEO gamers are competing in an inefficient market of Google own making. And, once a single firm games Google, its competitors must follow suite or cede substantial website traffic to less ethical players.
November 29th 2010
June 10th 2010
Last week, buying lead management companies was all the rage. Now Marin Software, a Paid Search (SEM) Marketing Platform, completed another financing round, bringing in $11 million. (That’s $33 million for them to date.) And SEM agency iCrossing has been purchased by Hearst Media for a reported $325 million. The deal could increase to more than [...]
April 1st 2010
Last month, the mayor of Topeka, Kansas, stunned the world by announcing that his city was changing its name to Google. Now Google has honored that gesture by changing its name name to Topeka for April Fools’ Day. This makes Bill Bunten the Mayor of Google and Eric Schmidt the CEO of Topeka, Inc. Of course, [...]
January 15th 2010
This evening, Facebook rolled out a feature that lets users repost each other ’s shared items, with a “via” link attached for attribution back to your friend. All you do is find a posted item in your news feed and click “share” as shown to the right just below my post. This adds a post [...]
September 10th 2009
Finding videos via search isn’t new, but playing them inside ad listings is. For example, if you enter the word “Fame” in Google, you may have the option to play the movie trailer, which will roll surrounded by all the other search results. Google expects increasing video in ad results. This gets searchers to video [...]
July 10th 2009