Google Adds Option to Play Video as Part of Search Listings

Finding videos via search isn’t new, but playing them inside ad listings is.

For example, if you enter the word “Fame” in Google, you may have the option to play the movie trailer, which will roll surrounded by all the other search results. Google expects increasing video in ad results.

This gets searchers to video content more quickly. It also benefits Google by keeping searchers on Google’s site, so after watching the video, they can easily click on other results or initiate a new search.

If search engines find video in results is better for users (and their business model), they’ll factor this into their pricing and positioning algorithms. This could fuel video efforts, just as factoring site quality into PPC pricing spawned a generation of overnight SEM gurus.

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