January 25th 2010
Legal Marketing articles describe marketing with social media in vague terms. “Start a blog”, “listen”, “create good content”. This isn’t new stuff, heck, over the weekend even the Pope told Priests to Blog. Its time to get real about social media and law firm marketing. So here are seven meaty examples of one law firm, […]
January 23rd 2010
My still germinating collection of 2010 predictions will have to include one of this blogs repeated themes, the impending rise of regulation of digital marketing. (See my post “Regulation is Headed Toward Digital Marketing, Do Something.“) Now that the FTC has staked out a requirement for bloggers to prevent the false appearance of independence if […]
January 20th 2010
A few years ago I showed my wife a t-shirt from Marketo, the San Mateo-based lead generation company. They were revolutionary, and to underscore that they had a manifesto, and their shirt featured an image of Che Guevara. My wife is a marketer who has lived in Central America; she immediately noted the use of […]
January 13th 2010
Back in 2007, I suggested that snitching was one of the killer apps of Web 2.0. Since then, WikiLeaks.org, the site for snitching secrets about governments and corporations, has been a success. How do you measure success? Perhaps by the zeal with which legislators seek to investigate the website. Of course, judges have quickly raised […]
December 28th 2009
What will they know of China, who only “.cn” know? The Associated Press reports that China’s Ministry of Industry and Information Technology has posted requirements that all “.cn” china domains be issued only to registered businesses. AP’s coverage also says that any sites that have not registered with the ministry will be “taken off the […]
December 4th 2009
Congratulations, and thanks to you, Lindeman, Alvarado, & Frye, the law firm several hundred of you have helped hector, has pulled down the images we called the worst advertising ever. It was amazing to see some of you commenting them on their site with Google Sidewiki, and advocating in social media for what amounts to […]
December 1st 2009
Back in the day when I was studying Lay Epistemology, a theory in social psych, Margaret Hagen held a lot of the cool in Boston University’s psychology department. She is the type of researcher who is rigorous, sarcastic, and unafraid to bite the hand that feeds her. Which means she’s fun and a smart read. […]
November 29th 2009
In the Court of Bad Advertising, Can You Plead Insanity? Likely the worst legal advertising ever, along with a taste of the web’s swift response.
November 26th 2009
First They Came for the German Marketers… Continuing my theme that regulation should be a much higher concern to digital marketers and their professional associations, I submit that one core digital marketing tool may already be illegal in the world’s third largest economy. Zeit Online reported today that numerous German privacy officials are convinced that […]
November 21st 2009
In April, the FDA sent warning letters to 14 companies, including Eli Lilly and Co and Merck & Co Inc., about their drug marketing online, saying that ads for certain products were misleading and did not contain any risk information. But it’s hard to include risk information when your Twitter post is limited to 140 […]
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