April 6th 2012
I’m posting a copy of today’s sold out Bridging the Digital Gap presentation, and I’m sending a new invitation for you to join Gene Ehrbar for a free webinar on Responsive Deisgn. This is a key approach to make your website “future proof” and a leader in mobile marketing. More smart stuff, free for the interested.
April 1st 2012
To know the future of digital marketing, it helps to spend time with the next generation’s talent. That’s why I’m at three universities in the next week, to share and learn from the first cohort of trained digital managers. Here’s what I’ve seen.
March 29th 2012
Tonight, Thursday March 29, ISITE Design is hosting a book launch event for Content Strategy at Work by Margot Bloomstein. Besides being a really fun, smart person, Margot’s wrestled over how to help organizations approach online publishing, and she has great stories and examples to share. Hope to see you tonight, at 6:30 in the Back Bay.
March 29th 2012
Health Care reform is a hot topic: meet my friend, health care economist & blogger Austin Frakt. Also, get the scoop on a free digital marketing conference in Boston where I’ll talk about how digital marketing will help drive huge changes in the way we select health care.
February 23rd 2012
Hello from New York, where I’ll be helping to moderate three roundtable discussions on mobile commerce at E-Consultancy’s Digital Cream Event. If you’re in the city, come join the after party, or check the post to see how roundtables beat conferences for collaboration.
February 7th 2012
Here’s a taste of my latest thinking on Customer Experience Marketing as a unifying force in both business and digital marketing. I’m sharing this today at the Online Marketing Summit in San Diego, and would love to get your thoughts on this.
February 6th 2012
Sales of smart phones and tablets are now eclipsing PC sales, and smart marketers are lining to connect with this always on audience on their own terms. My ISITE Design colleague, Gene Ehrbar, and I have put together a half day Mobile Marketing Boot Camp which we’re sharing here in San Diego. Come get a preview!
December 12th 2011
Hey, it’s time we caught up! ISITE Design is sponsoring a free webinar in which I get to share the five things you need to do now to drive your digital business’ success. This has been an amazing year of working with great marketers around the world. I’m thrilled to have a chance to share […]
November 2nd 2011
Live from London, here’s the deck on how email marketing and digital marketers are using new tactics to move the right audience to Act.
September 28th 2011
Get the update on my missing car, plans to return to London for more digital future, and a digital marketer on horseback.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.