Thanks for Joining the Content Strategy Book Event w/Margot Bloomstein
As a marketer, journalist and learner, I’ve always had a nagging feeling about the idea of “content”.
Its a terribly generic word, which too often gets used by engineers and designers to describe undifferentiated marketing messages. You know, after building a great page template, someone says “the content goes here.”
I’ve recently enjoyed serving on a committee with Margot Bloomstein who makes getting people to think about and plan “good content” her specialty. Thursday nigh, ISITE Design hosted a little after work book launch bash for her. I posted an announcement of this here, and got to see a few old friends too.
The registration and attendee list is here.
Thanks for coming out – I hear that Wayne Kurtzman will be posting photos of the night here.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.