November 21st 2009
In April, the FDA sent warning letters to 14 companies, including Eli Lilly and Co and Merck & Co Inc., about their drug marketing online, saying that ads for certain products were misleading and did not contain any risk information. But it’s hard to include risk information when your Twitter post is limited to 140 […]
November 20th 2009
Litl Computer is to netbooks as iPods were to MP3 players. The beauty of the iPod was that it was designed to fit people’s worlds. It fit physically and it conceptually allowed users to find and get music from the web without being transfixed by technology. Imagine a laptop built from its roots to be an easy, […]
November 19th 2009
Verizon’s defense against ATT’s request for a temporary restraining order was blazing, and a fantastic read. Its like they let their savage ad team help write the brief. ATT demanded that Verizon pull five disputed ads from the air as they were “misleading”. Verizon’s defense was, literally, “the truth hurts.” Defense’s introduction nails its theme […]
November 17th 2009
This year, online tools are helping parents identify dangerous products, and better still, select healthy choices from the field of safe picks. In today’s complex world, everyone’s health safety is increasingly in their own informed hands. Healthy Stuff Bet you didn’t know that many toy cars contain materials known to cause birth defects or cancer. […]
November 16th 2009
There are lots of legitimate reasons people don’t want their names on domain-ownership records. These range from exercising the privilege of anonymous speech, to avoiding spam, to simply preserving one’s own privacy. Of course this practice makes tracking down responsible parties for infringement or other offenses harder, as it requires a court order to learn […]
November 15th 2009
If you’re blogging, you’re a publisher. Yesterday I posted about how Cyber Liability Insurance may help firms mitigate the risks of new online business activities. But what about your personal blog? Liability for Your Personal Blog? Oh, yes. Andrew Hamilton published a website, Forgotten Ohio, in which he retold a local ghost story about a […]
November 14th 2009
Online marketing has moved many firms toward a publishing model to generate market awareness and engagement. This has spawned a broader range of public exchanges with both customers and the public as they share ideas on company sites, and as company staff participate on others’ sites in official or quasi-official roles. There may fewer customers […]
November 13th 2009
We’ve previously commented on how the land of Orwell seems hell-bent on invading the personal lives of its citizens. Now here’s all the proof necessary to feel both concerned and superior at once. Sadly, only one is a hoax. Here’s a remarkable story of government power from Dundee, Scotland, in which the state has taken […]
November 12th 2009
Verizon’s all-3G network makes ATT’s 3G map look spotty at best. However, ATT has tremendous 2G coverage, which means though you may not be able to use an iPhone’s online features, you’re not entirely “out of touch,” as Verizon’s ad states. Engadget is covering this case like a blanket. As Niley Patel notes: All that […]
November 11th 2009
Just over a year ago, Carl Malamud, the founder of Public.Resource.org, a non-profit dedicated to making public records available online, did the Department of Defense a big proper. He noticed that the social security numbers of officers were being printed in the Congressional Record. Hundreds of thousands of them. Since copies of the Congressional Record […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.