Netflix Reverses Course: Decides Against Poorly Considered Split-Up
Netflix has resorted to flailing, which is exactly what any company that has lost 50% of its market value in six months would do.
Just a few weeks after announcing it would spin-off its video-by-mail business an poorly named subsidiary, Quickser, they’ve reversed course.
And the announcement couldn’t be less personal or remarkable. The tone is so matter of fact, it makes me think they think this sort of behavior is normal.
Netflix can take a totally correct business change and make it sound awkward, half-baked, and even a bit insulting. Raising their prices was a good idea badly handled. Splitting the company was a stupid idea made in haste. Honestly, its time for CEO Reed Hastings to cut a video showing people the awesomeness ahead in the Netflix future, and assure subscribers that management isn’t about to pull another Crazy Ivan.
Would you agree Netflix should be able to do better than this?
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
3 Responses to "Netflix Reverses Course: Decides Against Poorly Considered Split-Up"
October 13, 2011
[…] Dave Wieneke | in Video | 13 Oct 2011 | No Comments Yesterday I wrote about the huge marketing opportunity that Netflix squandered by sending out an impersonal message to announce they’d not split the company in […]
October 27, 2011
[…] video crystallizes my criticism of Netflix CEO Reed Hastings, and its a fitting send off to Jobs to allow him to be spoken of […]
March 17, 2013
Like “just for men street process” is going slogan, we just want to say great job! ..on the blog!