May 24, 2010

The Tools of Trademark Law Also Serve Competitive Intelligence

May 24th 2010

I’m attending what is reasonably considered the largest collection of copyright and trademark lawyers in the world.  They are fantastically international; I’ve visited w/counsel from Kuala Lumpur, Taiwan, several African nations, and Ukraine.  But you know what I don’t see?  Marketers. We like marketers. They are the people with the budget that has made Google […]

Peter Guber on Public Relations, Branding, and Owning and Controlling the Story

May 24th 2010

I’m writing this as Peter Guber, CEO of Mandalay Entertainment, delivers the keynote at the Annual Meeting of INTA, the International  Trademark Association.  Here are some of the ideas he’s presenting. Be Active in Your Own Rescue The presentation’s repeating theme is to be active in your own rescue. As a veteran film and recording […]