May 27, 2010

You Want a Bigger Logo? You Can’t Handle a Bigger Logo!: A Few Good Creative Men

May 27th 2010

Creative Director Jack Nicholson dresses down Account Manager Tom Cruise. “I write ads, or people die.”

Make the Logo Bigger: The Four Most Feared Words in Advertising

May 27th 2010

The most (or perhaps least) popular words in the creative business: “Could you make the logo bigger?” For anyone who has had a client suggest that you “try putting the copy in comic sans, or helvetica oblique, ” I submit to you this anthem.