May 4, 2010

Building Your Firm’s Social Media Playbook is Key to Championship Play

May 4th 2010

Let’s face it: too many companies know they want all the buzzword benefits of social media, but they initiate without the strategy playbook that would help them win. Arena vs. Playbook Think of  social networks as the arenas for performance, with strategy as the playbook. In order to build an “at-scale revenue contributor for business,” […]