INTA, the International Trademark Association, is a group of nearly six thousand trademark professionals in 190 countries. They protect the world’s brands.
They’re being Twitter-squatted. There’s no pretty way to say it.
In 2007, someone apparently seized their name as a Twitter handle and posted one five letter word, “srrrr”.
This looks like a case of first-mover advantage again trumping mark holder in social media.
So what’s the lesson here: that squatting can happen to anyone, anywhere; that Twitter is tough; or that someone needs to drink their INTA juice?