June 10, 2009

Bankshot Analysis: Related Change Drivers in Online Marketing Trends

June 10th 2009

At the Quad Cities Ad Federation in Moline we discussed how sometimes related drivers combine to precipitate market trends, and ended up with a diagram that I’m calling a “bankshot.”  The general pattern is that a predictable driver causes a predictable outcome, and a modifying outcome builds on that to create a  second condition, which […]