June 16, 2009

Advertising at the Airport…The Island of Misfit Promotion

June 16th 2009

Capgemini and the “Big Reveal” Professional services is a staple of airport advertising. But having seen this one at least one thousand times I still don’t understand how it sells Capgemini. Is the blue-suited lady the consultant, and is she inspiring her clients to disrobe?  Or are the super hero-suited businessmen the consultants, and she’s […]