November 3rd 2008
In the last days of the longest and most expensive presidential campaign ever, both sides are using email aggressively. And why not? Email is cheap, campaigns are desperate, and they are exempt from CAN-SPAM regulations. That’s right. Political and religious speech are explicitly made exempt within CAN-SPAM’s regulations. When this law was framed, the exemption [...]
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
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