November 2, 2008

Dave Wieneke on the Benefits of Email Personalization

November 2nd 2008

When is email definitely not spam? When it’s relevant and people really want it. Email service provider ExactTarget quotes me in their corporate blog today on the benefits of creating highly personalized email communications. Along with the “use benefits” I quantified for them, I’d also offer that personalizing communications often shifts the editorial voice to […]