July 19th 2008
I’m a believer that innovation is driven by communities. The friendships we make with smart creative people can do more to drive our success in business and life than any new technology or tactic. Wow, this is such a theme in my life, and I bet yours too. Read about it as it happens So, […]
June 22nd 2008
I’m delighted to be speaking at Exact Target’s 1:1 marketing tour as it comes to Boston to discuss two of my favorite topics. 1:1 Marketing: Today, prospective customers spend much more time on the web researching their purchases before they ever speak to your sales staff. That means marketing needs to communicate more individually to prospects, […]
May 20th 2008
Hello from Toronto, where its light until almost 10pm. The good people at ExactTarget invited me to join their 1:1 marketing conference as a speaker on email marketing best practices. I’ll be singing the praises of email newsletters as a means to personally address customers while generating and nurturing leads.
March 14th 2008
The 2008 Virtual Law Conference boasts a fantastic line-up of legal topics that attendees will take up at this Spring’s conference in New York. And I’m thrilled to have been invited to cover its proceedings for UsefulArts.us. The Virtual Law Agenda: The top 10 things brands should know about virtual worlds IP enforcement mechanism in […]
March 1st 2008
It was fantastic being with over 800 email marketers in Miami last week. They’ve posted some kind words on my talk about B2B email (see point #9 of their event wrap-up). We endured several hours of Florida’s massive power blackout, which resulted in intimate presentations in dim rooms, and the occasional impulse to gather around battery […]
January 14th 2008
I’m excited to be speaking at Marketing Sherpa’s Email Summit, where I’ll discuss the benefits of personalizing B2B email marketing with photos. Do photos change behavior? I have results that suggest they do, sometimes dramatically. In fact, the difference between “with photo” and “without photo” versions persists, even as other improvements are made to campaigns. […]
November 5th 2007
I’m in Toronto to podcast presentations of three expert trade-mark professionals: Keltie Sim, Brian Wynn, and Catherine Douglas. I hope to share some specifics they discussed, and link to the recordings over the next few weeks. //And yes, while here in Canada, I’m spelling trademark “trade-mark” in respect of local practice.// Here are some thoughts […]
October 2nd 2007
Friday, October 26, 12:30-6:00 pm The Boston Patent Law Association and the Suffolk University Law School IP Concentration are sponsoring a program which includes the presentation of final arguments to the TTAB in Boston. Trademark Trail and Appleal Board Blogger, John L. Walch, will participating the day’s panel discussion.
October 2nd 2007
The Rhode Island School of Design is hosting a series of digital media lectures through November 2007.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.