November 2nd 2008
When is email definitely not spam? When it’s relevant and people really want it. Email service provider ExactTarget quotes me in their corporate blog today on the benefits of creating highly personalized email communications. Along with the “use benefits” I quantified for them, I’d also offer that personalizing communications often shifts the editorial voice to […]
October 31st 2008
Simultaneously the most stupid and awesome thing about this election: political pumpkin carving. I’m not being snarky – go watch this video from “Yes, We Carve” and just try not to break out laughing. It’s terrific because of all the things we know beyond what the video says. Right after 9-11, one of my neighbors […]
October 30th 2008
Video your vote YouTube and PBS have teamed up to ask US voters to document their voting experiences. You’re invited to upload video of you voting to their site Video Your Vote. Our friends at the Berkman Center’s Citizen Media Law Project have even made a video about how to make a video while you […]
October 29th 2008
Yesterday’s announcement that The Christian Science Monitor will end daily publication this spring in favor of online journalism and a new weekly publication is more a relief (and a joy) than a shock to many of its biggest fans. I spent several years working with the church’s publications, including helping set online strategy for the […]
October 27th 2008
Eight years ago we saw online campaigning emerge. This year the current presidential election established the interactive channel as the decisive element in fundraising, organizing and getting the word out. Now, candidates and supporters appear ready to transform online political networks into an ongoing dialog that will be as integral to governing as it has […]
September 17th 2008
This is your invitation to attend a free webinar on the recent Tiffany v. eBay ruling and its impact on brands of all sizes, and those of us who support and promote them. (Since this event has already happened, please follow this link to listen and view the recorded event in its entirety, or hear […]
September 16th 2008
I’ve previously blogged here about the economics of scalping, and my belief that anti-scalping laws prevent beneficial markets. So, I’m glad to see Stub Hub win a case which sets a precident for it to receive protection as an online service. In January a class action law suit was brought against Stub Hub and its owner […]
September 13th 2008
This morning at about 12:30am a series a failures occurred in our primary database. Over the next twelve hours, site functioning was restored by the efforts of our WordPress consultant, Michael D. Pollock of Solostream, and contributing author Brandon Lovested. Their troubleshooting, and support form AN hosting restored site functioning making this an interruption an […]
September 12th 2008
Useful Art’s host, Dave Wieneke, will be in Indianopolis September 24th to speak at ExactTarget’s national user conference. Want to know why I’m thrilled to be with 1,000 email marketers? These are the people who directly connect brands to people online. They provide the “push” in “push marketing”. The plan: show how to use customer […]
September 11th 2008
Blawg Review #176 is all about legal literacy. Its host, Hanna Hasl-Kelchner, put together a fantastic array of ways in which the law and literacy are in play. Our forum was recognized for its coverage of an effort to educate kids about copyright law with court-distributed materials that were shockingly in error about the application […]
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