June 4th 2010
The elderly population in the US is ready to zoom to 20%. According to the US government, the number of people over 65 in 2030 is projected to be twice as large as in 2000, growing from 35 million to 71.5 million and representing nearly 20 percent of the total US population. They Are Buying […]
June 3rd 2010
If you’re a personal injury lawyer in New York City, how do you cut through the clutter of competition? How about slightly self-conscious humor? Trolman Glaser & Lichtman did. It sounds like they’d do it again, too. Apparently, funny can get a personal injury law firm coverage in the New York Times. And funny can […]
June 2nd 2010
Yabba-Dabba-Sue, says Tampa Bay Online, covering the lawsuit filed by Terry Bollea, better known as Hulk Hogan. Watch the video below, and tell me if you’d want to be in the legal ring with this litigant. Post’s Flintstones cereal ad used a character that not only looks like the Hulkster, but goes by the similar-sounding […]
June 1st 2010
Just as Steve Martin in The Jerk was thrilled by the new phone book, I’m ebullient to have this year’s
May 28th 2010
CDC Software makes the Pivotal CRM. It has been badly disadvantaged by not being able to integrate easily with digital marketing systems, as competitors Salesforce, Microsoft Dynamics CRM, and even SugarCRM increasingly can. So CDC is making a strategic investment in MarketBright, a good mid-market lead-management system. CDC will start reselling MarketBright. And MarketBright will […]
May 28th 2010
Back in December I advised to be on the watch for digital marketing IPOs and acquisitions. It’s been two years since Eloqua took funding, ExactTarget seems always to be 90 minutes from an IPO, and Neolane and Marketo just keep on boarding venture capital. This week, Market2Lead, a niche player in marketing automation, was rolled-up by […]
May 27th 2010
Creative Director Jack Nicholson dresses down Account Manager Tom Cruise. “I write ads, or people die.”
May 27th 2010
The most (or perhaps least) popular words in the creative business: “Could you make the logo bigger?” For anyone who has had a client suggest that you “try putting the copy in comic sans, or helvetica oblique, ” I submit to you this anthem.
May 25th 2010
J. Scott Evans is hands down the person to turn to on emerging domain and online IP law issues. He’s moderating a panel discussion with David Taylor of Hogan Lovells International, and Scot Minden of Symantec. Is a gTLD expensive compared to dot.com? Taylor offered that generic terms as regular doamins have recently sold for […]
May 25th 2010
I’m at the International Trademark Asosciastion’s annual meeting, where about 100 IP lawyers are listening to Anamaria Cashman, Assistant Counsel for Playboy Enterprises. If your firm pushes business models and ethical tradition, it’s likely a high-incident target for compliance action. That compels firms like Playboy to be attentive to compliance strategy, as they expect to […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
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