An annual survey of marketing professionals indicates that the share of budget devoted to content creation will be 33 percent in 2010, triple the 11 percent the same survey projected in 2009.
Marketing spend is migrating online, and strong content is now “table stakes” for success in online marketing. Online what we say defines who we are.
That’s why small firms reported investing twice the budget share on content as larger firms (a total of 40%). Content marketing is a chance for these firms to brand themselves while also acquiring prospects.
The chart below shows the much increased emphasis on mobile marketing, and the arrival of article marketing as a content and SEO tactic. You can count on more thinking on content strategy and its legal implications here on UsefulArts. (register for email updates).