March 31, 2009

B2B Newsletters With Something to Say Sure Beat the Alternative

March 31st 2009

You may recall that last year I wrote about how holiday e-cards are a window into brands and how companies think about customers. I spend much more time on e-newsletters, and just like holiday cards, there’s a difference that separates the few with vision from pointless marketing blather. Mark Brownlow illustrates this in his video […]